Universal Standard took Big Game day tailgate parties by storm!
On Sunday, February 13, the fashion brand organized a cheer squad of dancers decked out in Universal Standard styles to help celebrate size inclusivity on Super Bowl Sunday.
The fun flash mob — which featured the Nae Nae Twins — was choreographed by Emmy-nominated choreographer Jemel McWilliams, who has worked with some of the music industry's top artists including Alicia Keys, John Legend and Lizzo.
"Joining forces with Universal Standard has been an honor, a privilege, and a no-brainer. I am thrilled to expand Universal Standard’s inclusive mission to the world of football through celebration, dance, and positivity," McWilliams said in a statement. "It means so much to me to be a part of this revolutionary performance, which I hope sets the stage for how brands show up in sports, fashion and all other industries in the future."
"As a working professional in entertainment, it has always been so heartbreaking to see some of my dancers and artists feel underrepresented or underappreciated when it comes to wardrobe, casting, and the industry in general," he continued. "Universal Standard and I are aligned with the idea that there is room for all of us. Everyone should feel included."
"We are so excited to dance alongside Universal Standard with an amazing cheer squad that actually feels representative of the world we live in," the Nae Nae Twins said of the unique event celebrating fashion and inclusivity. "Football has never seen a cheer squad like this before! We can’t wait to dance with fans all across the city and celebrate them for who they are."
The team danced their way to iconic '80s hits through L.A.'s SoFi stadium tailgate, as well other parties in the area as fans got ready to watch the Rams and the Bengals go head to head in the biggest football game of the year, while representing Universal Standard threads from sizes 00-40.
These incredible dancers definitely proved everyone should be celebrated at any size.
