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Intel has announced plans to cut more than 15,000 jobs. The move is a bid to rejuvenate its business and keep pace with competitors – but has lead to shares in the tech titan plummeting by up to 20% following the announcement and the report of declining sales. Japanese tech firms were among the hardest hit, and the Nikkei ended the day down 2,216.63 points at 35,909.70. Worries over the US economy also contributed to the market downturn, fuelled by a grim audit of American manufacturing firms and forecasts of more job losses. Amazon's shares fell more than 4 per cent after reporting a 10 per c...
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Apple bosses are reportedly discussing plans to collaborate with Facebook's parent company Meta on new AI. The mega-brand is already planning to partner with OpenAI to bring a form of ChatGPT into Apple's new version of Siri and now a new report featured in the Wall Street Journal suggests the company is also hoping to strike a deal with Meta to use the company's generative AI technology in their devices. The report states the two companies have "held discussions" about the possibility of integrating Meta's tech into the new Apple Intelligence, which will mainly focus on writing assistance, im...
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Apple presented new features on Monday in a bid to join the artificial intelligence (AI) race that will see it bring "Apple Intelligence" to iPad, iPhone and Macs. "We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products - and what our products can do for our users," Apple CEO Tim Cook said in a statement. He said the AI can be accessed in "a completely private and secure way". The announcement came at the company's World Wide Developers Conference (WWDC) as Apple works to catch up to companies such as Microsoft and G...
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Apple has apologised after a backlash over its advert – including from actor Hugh Grant – that showed valuable objects being pulverised. Following a backlash from fans if the firm and celebrities the company admitted the ad – which showed items including musical instruments and books being crushed by a hydraulic press – fell short of its goal of empowering and celebrating creatives. It added in a statement to marketing publication Ad Age: “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. “We missed the mark with this video,...
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Apple is seemingly set to unveil Apple Pencil 3 at a May 7 event dubbed 'Let Loose'. Tim Cook's tech giant has been rumoured to be working on a new pencil for the iPad, and now it looks as they it will be showcased during the digital event at 3pm. The CEO teased on X: "Pencil us in for May 7! #AppleEvent." As well as a new Pencil, a new OLED iPad Pro series, a 12.9-inch iPad Air, and a new Magic Keyboard are said to be part of the new product lineup. Meanwhile, Apple recently tightened iMessage's security to prevent future quantum computing hacking. The PQ3 protocol is a brand new defence algo...
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The EU has announced it is investigating Apple, Meta and Google's compliance with the Digital Markets Act. If the Big Tech companies are found to have breached the regulation that aims to make the digital economy fairer and more contestable, they will have to pay hefty fines that could total up to 10 per cent of their annual turnover. Speaking at a press conference in Brussels, Belgium on Monday (25.03.24), EU antitrust boss Margrethe Vestager said: "We suspect that the suggested solutions put forward by the three companies do not fully comply with the DMA. "We will now investigate the compani...
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Tim Cook has said China is "critical" in Apple's operations. The 63-year-old businessman, who has been the CEO of the company since 2011, is currently visiting Shanghai, amid declining iPhone sales in China. Now, according to the state-owned Global Times, Tim has said that country, which is one of the tech juggernaut's main suppliers for their devices, is "critical" for Apple's business. He said: "There’s no supply chain in the world that’s more critical to us than China. We’ve been building up and investing more and more. Today’s factories are so much more modern. And in 10 years from now, we...
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Apple has dubbed the all-new Apple MacBook Air "the world’s best consumer laptop for AI". Tim Cook's firm has unveiled the "intelligent features" coming to its new M3 chip-powered laptop, which is the slimmest model in the range, including "powerful camera features, real-time speech to text, translation, text predictions, visual understanding, accessibility features." The M3 MacBook Air will also allow "optimised AI models" and can help with anything from math homework to image creation and video editing. It will also support Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly. A pre...
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Tim Cook sees a "huge opportunity" for Apple with generative AI. The tech giant's CEO recently highlighted in an earnings call that the firm is planning to launch generative AI features later this year. He said: “As we look ahead, we’ll continue to invest in these and other technologies that will shape the future. “There’s a huge opportunity for Apple with generative AI and with AI, in general.” It's still early days for the technology that can produce content such as audio, text, code, video, images, and other data, but it's already raised concerns by the likes of Netflix, which believes the ...
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Apple Car is still said to be in the works - but has reportedly been delayed until 2028. Codenamed Titan and T172, the EV, first announced back in 2014, will have a more basic Level 2+ system, according to Bloomberg. It had initially been expected to have Level 4 automation, with self-driving functionality for the likes of taxis. The EV was pencilled for release in 2026, but that has now been pushed back two years at least, as the makers prioritise less advanced features. Apple’s original goal for Project Titan was to create an autonomous car that does not have a steering wheel. Meanwhile, Tes...
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