Apple acquires classical music streaming service Primephonic
Apple has acquired the classical music streaming service Primephonic. The global tech giant has revealed that the deal will offer a new listening experience for Apple Music subscribers who are passionate about classical pieces. Users will be offered search and browse functionality with high-quality audio and handpicked expert recommendations. Listeners will also be provided with extensive detail about the classical music they have tuned into. Oliver Schusser, Apple's vice president of Apple Music and Beats, said: "We love and have a deep respect for classical music, and Primephonic has become ...