thebreak
Cop Your XXL Merch Now EBK Jaaybo makes some heat for the street, but the Stockton, Calif.-bred rapper actually grew up on a steady diet of R&B music. Keyshia Cole and Alicia Keys were artists in his regular rotation. He officially took up rapping around 12 years old after watching his late father chase his own rap dreams. Jaaybo’s dad, a local Stockton rapper by the name of RRari, who was murdered in 2015, was instrumental in kickstarting the 20-year-old rapper’s hip-hop career. In middle school, Jaaybo was freestyling in the lunchroom while making a beat on the table. During a call from Cali...
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Cop Your XXL Merch Now Over the past year, Chow Lee has helped usher in the hottest new sound out of New York. Alongside Cash Cobain, the Long Island, N.Y. rapper has assisted in cultivating the sexy drill movement, which has taken over the East Coast and beyond in the last 12 months. After exploding onto the scene with 2 Slizzy 2 Sexy, his joint mixtape with Cash Cobain in 2022, Chow has used the momentum of the drill subgenre to carve out his own lane. His 2023 single “Swag it!” took off like wildfire online, racking up over 2 million streams and over 1.4 million views for the music video on...
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Cop Your XXL Merch Now Ez Mil still can’t believe the crazy year he’s had. The Filipino rapper from Las Vegas just linked up with Eminem for “Head Honcho,” a song featured on The Death of Slim Shady (Coup De Grâce) album, released in July. The track is currently No. 72 on the Billboard Hot 100 while the LP just locked in the No. 1 spot on the Billboard 200. Everything changed for the 25-year-old when he received a message from Eminem’s longtime manager Paul Rosenberg last February. Rosenberg said Em was impressed by Ez Mil’s track, “Up Down (Step & Walk),” and wanted to meet. The music video e...
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Cop Your XXL Merch Now NASAAN is uniquely tasked with balancing the line between standing within a lasting legacy in hip-hop and creating one for himself. As the son of late D12 frontman, Proof, NASAAN’s innate lyrical ability has received major cosigns from renowned OGs in the game such as Busta Rhymes, Royce 5’9″ and, of course, Eminem. On the flip side, NASAAN stands tall among Detroit’s current generation of artists on both the mic and behind the boards, as is evident on self-produced tracks like “Lunchroom Freestyle” featuring fellow Michigan native, BabyTron. Watch NASAAN pulls up to XXL...
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Cop Your XXL Merch Now BlakeIANA enters hip-hop with a true hustler’s ambition and the essence of a star. She fed her entrepreneurial spirit with her own eyelash extension business while still in high school. From there, modeling and social media content creation led to her first-ever studio sessions in 2022. The result of being in the booth was her debut single, “Bing Bong,” which was released last June. The flossy, braggadocious track immediately raked in millions of TikTok views and garnered praise from rhymers like GloRilla and JT. “Bing Bong” also caught the attention of Murda Beatz, who ...
XXL Mag
Cop Your XXL Merch Now Bay Swag is living a self-fulfilled prophecy. In the same vein as his 2016 debut mixtape, Leader of the New School, the Queens-bred rhymer is just that. Alongside friends and frequent collaborators like Cash Cobain and Chow Lee, Bay Swag is ushering in a wave of New York City hip-hop commonly known as sexy drill, a subgenre focused on turning up and having a good time rather than glorifying any sort of violence. Released in February of 2024, his breakthrough smash “Fisherrr” with Cash Cobain has raked in a staggering 15 million-plus streams across platforms like Spotify ...
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