socialmediainfluencer
By Waquar Hasan Arun Kumar, an unemployed youth from Gopalganj in Uttar Pradesh’s Fatehpur district, was desperate for a job to support his family after the death of his parents. As the sole breadwinner, he faced mounting pressure. This is when he came across social media influencer Balwant Kataria, popularly known as Bobby Kataria, on Instagram, Facebook, and YouTube. Kataria, with his promises of lucrative job opportunities in countries like the UAE, Canada, and Saudi Arabia, seemed to be a beacon of hope. When Kumar contacted Kataria, he was asked to visit Kataria’s office in Gurgaon. On Fe...
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By Hera Rizwan "Drive a Swift. If you can't afford a Porsche like me, then why do you attempt high speed driving." This was the text shared on the story of an Instagram account which goes by the name of Cringistaan2. The Instagram account, boasting over 66k followers, regularly shares meme content, often of a controversial nature, and also produces reels featuring public pranks. On May 24, the account uploaded a rap song regarding the Pune car crash. In a follow-up track, rife with profanity, shared via Instagram Stories, the individual intentionally portrayed himself as the 17-and-a-half-year...
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By Nivedita Niranjankumar In a reel posted on Paltu Paltan, an Instagram account mocking opposition parties with 1 lakh 64 thousand followers, two Muslim men tell a Hindu man that if Congress comes to power, they will get half of his assets. One of the actors, playing a Muslim man, is 15-year-old Ashish Pandey from Bihar. Created in June 2022, Paltu Paltan has over 3000 posts, only following right wing and official Bharatiya Janata Party accounts with each reel garnering a little less than 10,000 likes. Pandey, who just appeared for his 10th standard exams, is part of a group called MVS Films,...
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By Hera Rizwan "Yes we are primitive, and we are proud of it," the audio fades out as Harshvardhan Patel, a young social media influencer, walks through a temple in Ayodhya. He is dressed in traditional attire. This post on his profile has garnered lakhs of views and shares, with several people hailing Lord Ram in the comments. It has no mention of collaboration with any ministry or political party. August 5, 2020, the day when the 'bhumi pujan' of Ayodhya's Ram Mandir took place, 17 year old Patel took it upon himself to document the project each step of the way. "We have waited so long for t...
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By Hera Rizwan According to a recent collaborative report by EY and Collective Artists Network, titled ‘The State Of Influencer Marketing in India’, the Indian influencer marketing sector is poised for significant growth, with an anticipated 25% surge, reaching Rs 2,344 crore in 2024. It further suggests expansion to Rs 3,375 crore by 2026. These forecasts highlight the ongoing expansion within the influencer marketing landscape, offering an avenue for brands, marketers, and influencers to capitalise on this thriving industry. Underscoring the notable trend, the report states that 75% of brand...
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By Hera Rizwan A Spanish woman touring with her husband was reportedly sexually assaulted by a group of men, in Jharkhand's Dumka district on Friday night. The incident occurred in Kurumahat village, situated approximately 42km from Dumka district headquarters, at a deserted location under Hansdiha police station. The assailants targeted the woman, who was sleeping in a makeshift tent with her husband. Officers arrived on the scene in the early hours of the morning and made some arrests. Following the assault, the woman was admitted to a health facility for medical treatment, while the authori...
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By Archis Chowdhury 21-year-old Dhiraj Takri from Odisha is no Shashi Tharoor. He did not learn much English in school, and he did not pass 12th grade. But he has over a million followers on Instagram, where he teaches how to speak English the native way. "If you want to learn to speak English really fast, then forget the grammar. Forget it man!" he says with an American accent, in an Instagram reel that has over 12.8 million views. It started off as a small project — teach English to others in the same way he has taught himself. But his unconventional approach to teaching 'connected speech', ...
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By Titha Ghosh Anantya always had a knack for recording herself on camera–be it unboxing toys or playing dress-up. Now as missmyanand, 13-year-old Anantya is a social media personality with 13.7 million followers on YouTube and 600,000 followers on Instagram. The ‘influencer’ culture has grown rapidly over the past decade and that includes child personalities or “kidfluencers” with large followings on social media. These pages are usually run by the children themselves or their family members. Anantya’s page is managed by her mother Nisha, who says their first upload was 9 years ago. “We recor...
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By Adrija Bose “Only give advice if you are qualified to,” said The Advertising Standard Council Of India (ASCI) CEO Manisha Kapoor in an interview to Decode. Over the years ASCI has brought in guidelines to dissuade influencers from giving out incorrect information, but there are still hiccups. The recent guidelines have made it compulsory for influencers in the banking, financial services, and insurance (BFSI) sector, often referred to as 'finfluencers', to be registered with the Securities and Exchange Board of India (SEBI) in order to provide investment-related advice. The new guidelines r...
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Influencer Jackie Miller James has woken up from a coma of over one month after suffering a brain aneurysm while she was pregnant with her and her husband Austin’s first child. James’ family took to Instagram yesterday to show the joyful news. “We are beyond thrilled to share that your loving prayers for Jackie have been working!” they wrote. The beauty and lifestyle social media influencer was placed in a medically induced coma in May, one week before her daughter’s due date. An emergency C-section and brain surgery were performed on James shortly after she was rushed to the hospital. Acco...
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