kelloggs
2021年4月より始動した新ファッションブランド「AS KNOW AS plus(アズノゥアズ プラ...
cocotte
Kellogg’s won the dismissals of a class-action lawsuit by customer Stacy Chiappetta who claimed that their Strawberry Pop-Tarts do not contain enough strawberries. U.S. District Judge Marvin Aspen in Chicago noted that no consumer of the product could believe from Kellogg’s packaging that the breakfast staple contains only strawberries or more strawberries than other ingredients. “The word ‘Strawberry,’ combined with a picture of half of a strawberry and a Pop-Tart oozing red filling, does not guarantee that there will be a certain amount of strawberries in the product’s filling,” Aspen wrote ...
uInterview.com
Kellogg’s Pop-Tarts is at the center of a legal battle as one Illinois resident filed a lawsuit against Kellogg’s for the number of strawberries in their product. Anita Harris alleges that the marketing for the pastries is misleading because “they give people the impression the fruit filling contains a greater relative and absolute amount of strawberries than it does.” The lawsuit also focuses on the health benefits that strawberries have, which aren’t present in Pop-Tarts. Harris is asking for $5 million because the product’s name, Frosted Strawberry Toaster Pastries, is “false, misleading, a...
uInterview.com
One of my favorite charts shows a listing of eleven consumer goods companies, and the brands that they own. It reinforces my belief that strong brands grow dividends. You can view this chart from here: Source: Brewminate This illustration shows these massive companies that control large portions of a given segment of the market. While the sheer number of brands creates the illusion that there is unlimited choice, the reality is that just a few brands control what you buy on a regular basis. It looks like there is a lot of competition, when in reality just a few companies control a lot of the b...
ValueWalk
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