greenwashing
On the cusp of the Olympics, popular athleisure brand and official Team Canada outfitter Lulumon has been accused of greenwashing in France. Canadian environmental campaign group Stand.earth filed a legal complaint yesterday based on the retailer’s ‘Be Planet’ campaign, which it says contradicts the company’s climate record. This follows a similar legal complaint in Canada, and recent protests at Lululemon shops including at the company’s flagship Vancouver store. “We are asking French officials to investigate how Lululemon can claim to ‘Be Planet’ while creating more planet-harming emissions ...
Euronews (English)
UN Secretary-General António Guterres has called for advertising agencies and PR companies to stop working with fossil fuel companies. “Many in the fossil fuel industry have shamelessly greenwashed, even as they have sought to delay climate action – with lobbying, legal threats, and massive ad campaigns,” he said. “They have been aided and abetted by advertising and PR companies – Mad Men fuelling the madness.” During a speech to mark World Environment Day in New York on Wednesday, Guterres declared that fossil fuel advertising should be banned in the same way that tobacco ads were banned beca...
Euronews (English)
Companies would be largely free to rely on carbon offsetting to back up their claims to be climate friendly, under a leaked draft inter-governmental position on a European anti-greenwashing directive, sparking criticism that one set of standards might apply to companies and another to the products and services they sell. In an updated compromise text, dated 22 May and seen by Euronews, Belgium has made what may be its final attempt to forge an inter-governmental position on a proposed Green Claims Directive before it hands over the rotating presidency of the EU Council to Hungary in July. A ke...
Euronews (English)
The anti-waste marketplace Too Good To Go, which allows 95 million international users to enjoy unsold food at bargain prices, presented a new solution at VivaTech based on artificial intelligence (AI) designed to help grocery retailers avoid food waste. "There are high volumes of food which carry a lot of data. Prices, consumption patterns, location, seasonality...We process that data in order to make sure that the food is at the right point, at the right price, at the right time, to make sure it's sold," Julie Johansen, Too Good to Go's chief commercial officer, told Euronews Next. The Denma...
Euronews (English)
ユニリーバが前例のない調査を行った。サステナビリティの推進に大きな役割を果たせるはずのコンテンツクリ...
サステナブル・ブランド ジャパン
企業・ブランドがグリーンウォッシュを行うことは公的にも、法律上もますます難しくなってきている。欧州議...
サステナブル・ブランド ジャパン
世界最大の広告祭「カンヌライオンズ」が6月19日に開幕する。広告業界では近年、広告の内容のみならず、...
サステナブル・ブランド ジャパン
Environmental, social and governance (ESG) criteria are starting to play a big part in the decision-making process for investors. However, ESG themes are becoming more and more changing to identify. Companies have rushed to appeal to the market with promising looking ESG plans only to backtrack on promises. So-called greenwashing is also becoming more common. Q2 2022 hedge fund letters, conferences and more Greenwashing is the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound, and some companies are taking ...
ValueWalk
The raid by prosecutors on the Frankfurt offices of an asset management company on Tuesday into ‘greenwashing‘ underscores the need for global regulators to work together to stamp it out, says the CEO of a leading global financial giant. The observation from Nigel Green of deVere Group follows a probe into claims about a firm exaggerating the green credentials of some of its financial products. Q1 2022 hedge fund letters, conferences and more He comments: “Investments linked with environmental, social and governance (ESG) credentials continue to receive unprecedented capital inflows as investo...
ValueWalk
Environment, Social, Governance. These words have become rather ubiquitous in recent years, with just about every firm or financial institution touting their ESG practices. The United States ESG investment market alone grew 42% from 2018 to 2020, contributing $17.1 trillion of the $35.3 trillion total across five major investment markets. Q3 2021 hedge fund letters, conferences and more Unfortunately, these claims of sustainability or social consciousness can be shallow at best, deliberately misleading at worst, and governing bodies are starting to intervene. In the EU, for example, the Sustai...
ValueWalk
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