creative
If there’s one thing New York really doesn’t need, particularly amid a sharp downturn in the market, it’s another art fair. Or so you might have thought. Undeterred by the city’s already crowded marketplace, an Estonian gallerist duo decided to make their mark on the New York scene this year – with a touch of distinctive Baltic flair. Running alongside the Frieze frenzy, the Alternative art fair Esther invited collectors, dealers and art lovers to experience the architecture and history of Manhattan’s Estonian House, so named for its role as cultural centre for the diaspora Estonians who left ...
Euronews (English)
Singer songwriter Nick Cave has never been shy to share his opinions on artificial intelligence, specifically its nefarious effects on the music industry and artistry. He has previously labelled ChatGPT as an exercise in “replication as travesty” and called out algorithmically generated songs as “bullshit” and “a grotesque mockery of what it is to be human”. Now, in a new interview with The Australian, Cave further voiced his fear that AI will have a “humiliating effect” on the creative industries. “I’m an enormously optimistic person about the world in general, but I think the demoralising ef...
Euronews (English)
クリエイティブメディアは、デスクトップスピーカー “Creative Pebbleシリーズ” より、...
PHILE WEB
イヤホン・ヘッドホン専門店のe☆イヤホンが主催する、ポータブルオーディオ関連ブランドが一堂に会する展...
PHILE WEB
Scott Larson knows how to sell ideas. As the current head of global brand marketing and creative for Salesforce and a former creative director at Facebook, Larson has led numerous campaigns, producing inspiring and award-winning content across traditional, digital and social media platforms. Yet, his approach to making successful campaigns is surprisingly simple. Euronews Business sat down with Larson at the 2024 Cannes Lions Festival of Creativity to learn more about his perspective on creativity and storytelling. “I'm happy as a creative. If you gave me a rock, I’d get so excited I'd lock my...
Euronews (English)
クリエイティブメディアは、独自の音響補正技術「Super X-Fi」を内蔵した完全ワイヤレスイヤホン...
PHILE WEB
Creativity is often associated with brands and marketing, but are creative skills valued in broader business contexts? According to Deloitte Digital, companies that integrate creativity into their business strategy and transformation processes will stand out in the future. “We're pretty clear that adding creativity to business transformation is a real value add when it comes to outcomes and what it can achieve. It's the process of how you embed it that is key,” Andy Sandoz, Chief Creative Officer UK at Deloitte Digital said. What does a creative business transformation involve?Traditionally, b...
Euronews (English)
“AI is not going to replace people, but people that use AI may be replacing the people that don't use AI.” It was a stark warning from Adobe’s Eric Hall, Chief Marketing Officer of Digital Experience Business at the Cannes Lions Festival of Creativity this year. AI's influence on the creative business sector is growing rapidly, but its exact impact is still unknown. Many leaders are trying to understand and integrate it at both the employee and broader business levels to create transformational impact and future-ready businesses. This is further evidenced by recent research by Adobe which surv...
Euronews (English)
The latest analysis, from the global advertising holding company Dentsu, pinpoints digital ad spend rising at 7.2%. “That means we’re going to see an increased amount of shift towards digital, which means digital is now 60% of the total advertising spend globally,” Will Swayne, Dentsu’s Global Practice President (Media), told Euronews Business, at the Cannes Lions Festival of Creativity. “Within digital, there are real-fast currents: connected TV, social continues to grow and retail media is really growing fast across Europe and still within the US marketplace.” Building back advertising volum...
Euronews (English)
Hit the coast of Cannes this week, and you won’t just see holidaymakers sunning themselves on the golden sands, you’ll also find a throng of creatives and communicators filling the Boulevard de la Croisette. This year’s Cannes Lions Festival of Creativity is set to welcome thousands of industry representatives. Inspiring them will be 500 speakers, ranging from monks to the CEO of Mattel, of Barbie fame. But brands, advertisers, marketers and media come together in 2024 amid continuing geopolitical and economic uncertainties, combined with rapidly changing consumer behaviours. Euronews Business...
Euronews (English)
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