Losing Kanye West was end of ‘best collab in history’ admits Adidas boss
Adidas’ boss says the company lost one of the “best collabs in history” when they severed ties with Kanye West. The rapper, 46, had his partnership with the brand axed in the wake of his stream of anti-Semitic outbursts last year, but the company’s chief executive Bjørn Gulden has now lamented the end of their lucrative partnership. The boss, 58, said on the Norwegian podcast ‘In Good Company’: “I don’t think he meant what he said. “I think Kanye West is one of the most creative people in the world. Both in music and what I call street culture. So he’s extremely creative and has together with ...