advertising
Portugal's Directorate-General for Consumer Affairs (DGC) on Wednesday announced its intention to fine three companies for using the national flag to sell alcohol. The firms in question, who were in breach of the advertising code, may face fines between €2,493.98 and €24,939.89. During an investigation carried out between 8 and 15 July, a period that coincided with the last round of the Euros football competition, the DGC analysed 232 adverts for alcohol. These adverts were published on 53 websites and social networks, including Facebook and Instagram, and a total of 20 companies were surveyed...
Euronews (English)
Washington (AFP) - Elon Musk's X sued an advertising group and several large corporations on Tuesday accusing them of causing billions of dollars of losses by "illegally" boycotting the social media platform. "We tried peace for 2 years, now it is war," the billionaire founder of Tesla and SpaceX said on X, which he acquired in late 2022. The antitrust suit, filed in a federal court in Texas, targets the World Federation of Advertisers (WFA), Unilever, Mars, CVS Health and Orsted, a Danish energy company. It accuses WFA, through an initiative known as the Global Alliance for Responsible Media ...
AFP
San Francisco (AFP) - Google confirmed Friday that it had pulled an ad for its Gemini artificial intelligence after it landed flat with some Olympics viewers. The "Dear Sydney" ad, intended to tout capabilities of Gemini AI, featured a dad warmly describing how the tool wrote his daughter a fan letter from her to US hurdler Sydney McLaughlin-Levrone. However, some viewers bashed the ad as promoting the notion that parents should coax their children to rely on AI rather than learn to express themselves. "While the ad tested well before airing, given the feedback, we have decided to phase the ad...
AFP
Adidas said Friday that it is “revising” its campaign for running shoes inspired by a design dating back to the time of the 1972 Munich Olympics, which has drawn criticism from Israel over the involvement of supermodel Bella Hadid. The German-based sportswear company has been advertising the SL72 shoes, which it describes as a “timeless classic.” Israel’s official account on social media network X objected to Hadid as “the face of their campaign” in a post on Thursday, which noted that “eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics.” Hadid, whose father is ...
Euronews (English)
David Jones is a big name in the world of advertising. He used to be CEO of Havas, one of the world’s largest communications groups, until he went out on his own to set up the Brandtech Group - one of first marketing companies to use generative AI, in 2015, and now valued at around $4 billion (€3.7 billion). Now, you might be wondering why you’re reading about an advertising exec on Euronews Green, but while the rest of the business and creative world fears AI will take their job, David has another fear. “People go, ‘AI is going to kill us’. It's like, it probably isn't, but what will kill us ...
Euronews (English)
Scott Larson knows how to sell ideas. As the current head of global brand marketing and creative for Salesforce and a former creative director at Facebook, Larson has led numerous campaigns, producing inspiring and award-winning content across traditional, digital and social media platforms. Yet, his approach to making successful campaigns is surprisingly simple. Euronews Business sat down with Larson at the 2024 Cannes Lions Festival of Creativity to learn more about his perspective on creativity and storytelling. “I'm happy as a creative. If you gave me a rock, I’d get so excited I'd lock my...
Euronews (English)
Audiences will forget what they hear, but they’ll remember how they felt. Something that’s always on the minds of creatives attempting to pack a punch in advertising. It’s why funny voices, puns, sarcasm and other humorous techniques have been deployed over the years in a bid to stand out and engage consumers. But striking the right note in a globalised advertising market isn’t easy. “With so much content being created at the same time, that kind of avalanche of content we live in right now, finding that unique humorous voice can be tricky and it tends to get sanded down by focus groups and te...
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You’re in an Uber on route to the airport when you realise you forgot your make-up bag - an essential item for your summer vacation. Wondering whether to turn back home, an ad suddenly appears in your Uber app advertising products available at your destination airport. The ad even includes a QR code offering a discount. Suddenly, replacing your foundation seems much simpler than you initially thought… This scenario exemplifies the power of targeted, contextualised advertising on the go, also known as mobility media. How does mobility media work?This innovative advertising method is gaining tra...
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The latest analysis, from the global advertising holding company Dentsu, pinpoints digital ad spend rising at 7.2%. “That means we’re going to see an increased amount of shift towards digital, which means digital is now 60% of the total advertising spend globally,” Will Swayne, Dentsu’s Global Practice President (Media), told Euronews Business, at the Cannes Lions Festival of Creativity. “Within digital, there are real-fast currents: connected TV, social continues to grow and retail media is really growing fast across Europe and still within the US marketplace.” Building back advertising volum...
Euronews (English)
Hit the coast of Cannes this week, and you won’t just see holidaymakers sunning themselves on the golden sands, you’ll also find a throng of creatives and communicators filling the Boulevard de la Croisette. This year’s Cannes Lions Festival of Creativity is set to welcome thousands of industry representatives. Inspiring them will be 500 speakers, ranging from monks to the CEO of Mattel, of Barbie fame. But brands, advertisers, marketers and media come together in 2024 amid continuing geopolitical and economic uncertainties, combined with rapidly changing consumer behaviours. Euronews Business...
Euronews (English)
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